2. The Funnel Structure of the Cook1Cook Team

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Participants developed an exclusive AARRR funnel for Cook1Cook. It included 4 stages, Acquisition, Activation, Retention and Revenue. They used Facebook ads and websites to attract potential customers. They established 3 target segments including bakers, mothers and the general audience. To gain new users, web visitors collected the contact information of customers through the webpage by recipes and then used emails to send recipes to their audience as the first building block of customer relations. Simultaneously gaining valid users. Through regularly sending out recipes, maintaining communication with users and also distributing product information along with discounts to attract users to pay. Other than that, to focus on users who have yet to pay, they also designed some Facebook ads to achieve the target of user retention and further conversion on recipes of new visitors.