*ROI=(Amount Gain-Amount Spent)/Amount Spent #ROA=Total Revenue/Advertising spent
During the whole marketing campaign, participants were able to generate $16000 gains for Time Auction. 3 customers from Facebook ads and 1 from SEM browsed their website and engaged in a transaction. 4 customers also directly visited our website and ordered there.
At the same time, the advertisement formula the participants gave Time Auction a great increase in users browsing their website to reach their acquisition goal.