4. Email Marketing

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Time Auction used ActiveCampaign and designed emails from it. In the message, keywords like donor seats, donation and Time Auction etc. were emphasized so readers could immediately recognize the main points. They hoped to attain Retention and Revenue.

Target Audiences 

Other than outstanding customers, Time Auction has 2 target customer groups, entrepreneurs and bosses.

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  • 30-60+
  • CEO, Entrepreneurs, Senior job titles
  • Success & Ambitious
  • Likes: Philanthropy, Giving Back, Volunteering
  • Challenge: Not enough time, Do not have access to speakers

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  • 25-45+ 
  • Seeking career change or business opportunities 
  • Likes: Networking, Learning, Business organisation 
  • Challenge: Not enough time, Too many other responsibilities work